Green Giant changed their packaging for Riced Cauliflower to “Riced Veggies” with a smaller caption three quarters of the way down to tell us it is Cauliflower.

Naturally, I had to check online to see exactly what other vegetables are capable of being riced. None. But there are items such as Riced Cauliflower with peas and carrots (not riced!), and Riced Cauliflower with broccolini, and Riced Cauliflower with risotto.
In all fairness, I did see online that older packages of Riced Cauliflower do include “Riced Veggies” but the actual product is included right below the title which makes it a little easier to grab and go.

Lest you all think I’m wandering the aisles looking for my Riced Cauliflower, I’m not. I don’t do the grocery shopping! But changes like this do make me wonder whose bright idea it was to put what the name of the actual item is so far down the package. How much did the change cost for marketing and production.
I come from a family of “If it ain’t broke, don’t fix it” and as far as I can tell, the original was working pretty good. Now I just wonder when my husband will come home with some Riced Cauliflower Medley because he didn’t read the label and just grabbed and went.